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OUR VISION AND MISSION

We strive to create the finest automobiles and related products and services for connoisseurs around the world and to make a positive difference to our customers’ lives.

OUR WAY

Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.

DESIGN

Athletic elegance

Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three word. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis.

Design starts with the brand, design is the brand.

Genesis Design

At a Glance

Genesis Design

The Genesis signature Crest grille is inspired by the emblem’s crest, emphasizing the distinct identity of Genesis.
The Quad lights are inspired by the wings of the emblem. When viewed from the side, the iconic two lines clearly display the Genesis identity whether day or night.
A single line defines the side. We call this the Parabolic line and perfectly highlights the reductive design that elevates the purity of the Athletic Elegance design philosophy.
Inspired by Korean architecture, “Beauty of White Space” defines the interior design. Perfectly balancing personal space and state of the art technology.

Talking Design with
Genesis CCO Luc Donckerwolke

MODELS & LINE-UP

We constantly seek new avenues to create aspiring products through mindful innovation that connect our customers to the brand and the world.

LIFESTYLE BRAND

Genesis provides new opportunities to create memorable moments both on the road and in our daily lives. The start of this relationship is an everlasting one and it is also the source of our inspiration and evolution.

SPACE

SPACE
Genesis Space highlights the car as the hero and offers a variety of experiences including concept car exhibition, curation and test drive of Genesis vehicles.

MEMBERSHIP

MEMBERSHIP
Meet the membership program that goes with your daily life. We provide various benefits from vehicle care to lifestyle care.

PARTNERSHIP

PARTNERSHIP
Meet various partners with Genesis. We introduce a variety of programs that share our philosophy and direction.

OUR JOURNEY

Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.