We strive to create the finest automobiles and related products and services for connoisseurs around the world and to make a positive difference to our customers’ lives.
Thinking of new paths and exploring in a thoughtful way is our pioneering way to creating something truly compelling.
Audacious, Progressive and Distinctly Korean, The Genesis brand identity is defined by these three word. Just like a chef preparing a memorable dish, the perfect balance between Athletic and Elegance define the design experience exclusive to genesis.
Design starts with the brand, design is the brand.
At a Glance
We constantly seek new avenues to create aspiring products through mindful innovation that connect our customers to the brand and the world.
Genesis provides new opportunities to create memorable moments both on the road and in our daily lives. The start of this relationship is an everlasting one and it is also the source of our inspiration and evolution.
Our journey has just begun and we are constantly pushing forward the boundaries in an infinite yet mindful ways to creating new journeys.